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Data privacy statement for Commerce Tomorrow


Commerce Tomorrow, 624 Brown St. Wausau WI 54403, (hereinafter only "Commerce Tomorrow") operates the website commercetomorrow.com and wants to inform you in the following data privacy statement of the extent to which data is gathered for our website commercetomorrow.com and the purposes for which this data is used.


Furthermore, Commerce Tomorrow wishes to inform you of your rights in this regard. Please note: This data privacy statement applies solely to the website www.commercetomorrow.com including any subpages (such as www.commercetomorrow.com/[xy]) and subdomains (such as [xy].commercetomorrow.com). For these pages which do not begin with www.commercetomorrow.com or with ok.commercetomorrow.com and go.commercetomorrow.com, other data privacy statements apply, which are available on the appropriate pages.


1. Responsibility for processing your personal data

commercetomorrow.com is responsible for compliance with the provisions of the Federal Data Protection Act (BDSG) as the responsible entity within the meaning of the BDSG. Our data privacy practice complies with the BDSG and with the Telemedia Act (TMG).


2. What is personal data?

Personal data are details of the personal or factual circumstances of an identified or identifiable natural person. They include such information as your correct name, your address, phone number and date of birth (if provided). Statistical information which may be neither directly nor indirectly associated with you, such as the number of visits to individual webpages of our offering or the number of users of a webpage, are not personal data.


3. General information on the processing and use of personal data by commercetomorrow.com

When you visit our website, by default the web servers temporarily store, for security purposes, the connection data of the output computer, which of our websites you visit, the date and duration of the visit, and the identification information of the browser and operating system with which you visit us.
This dataset consists of:

  • the page from which the file was requested,
  • the name of the file
  • the date and time of the request
  • the volume of data transmission
  • the access status (file transmitted, file not found)
  • a description of the type of web browser used
  • the IP address of the output computer, abbreviated to the last three characters.
This data is saved anonymously in compliance with the Telemedia Act (TMG). Thus, the creation of personal user profiles is thereby excluded. After the connection has ended, this data is erased or made anonymous.


4. Website analysis/Tracking:

Cookies: In some parts of our website we use so-called cookies, for instance, to identify visitor preferences and optimally design the website accordingly. This makes navigation easier and gives the website a high degree of user-friendliness. Cookies also help us identify particularly popular sections of our internet offer. Cookies are small files placed on a visitor's hard drive. They permit information to be retained over a certain period and identify the visitor's computer.permanent cookies for better user management and individual presentation of services. Moreover, we use so-called session cookies that are automatically deleted when you close your browser. You can set your browser so that it notifies you of the placement of cookies. This way, the use of cookies is clear to you. Important: If you completely preclude the use of cookies, you may not be able to use certain functions of our website.

We use the following four categories of cookies on our website:

  • Absolutely essential cookies,
  • Performance cookies,
  • Functionality/personalised cookies,
  • Targeting cookies.
Absolutely essential cookies: These cookies are needed so that you can move about our website and use its functions, such as accessing password-protected areas. Without these cookies we cannot provide you with certain services you have requested. We use absolutely essential cookies to clearly identify registered users so that they are recognised during their stay and for subsequent visits.

Performance cookies: These cookies contain information on how visitors use a website, what pages they access most often, and whether they receive error messages from websites. These cookies gather no information that could identify the user. All the information gathered by these cookies is anonymous and is used solely to improve the website's functionality and service. We therefore use performance cookies to compile statistics on how our website is used and to see how effective our advertising campaigns are.

Functionality/Personalised Cookies: These cookies allow websites to remember past information provided by a user (e.g. user name, language or selected market) in order to offer optimised features customised for the user. For instance, in this way, a website can supply you with up-to-date information about your market by permanently storing your current location in a cookie. These cookies are also used to save the settings you make to the website (e.g. type and size of font and other options that can be customised by the user). They are also used to provide any services you have requested, such as when you want to view a video. These cookies are not capable of tracking your browser's activity on other websites. They contain no information whatsoever about you that could be used for advertising purposes, and cannot retrace where you have been online, besides our website. Therefore, we use functionality/personalised cookies to recognise you when you revisit our website and to personalise content, and save your settings (such as your preferred market).

Targeting Cookies: These cookies are used to better target advertising to you and your interests. They are also used to restrict the frequency with which you get to see an ad, measure the effectiveness of an advertising campaign and to understand people's behavior after they have seen an ad. Normally, targeting cookies are placed on a website by advertising networks with the consent of the website operator. They recognise that the user has visited a website and share this information with others, e.g. advertising companies. They are often linked to a website functionality provided by such an enterprise. Therefore, we use targeting cookies to create a link with social networks which can then use the information about your visit to specifically customise the advertising on other websites to your preferences and to make information about your visit available to advertising networks that we use, so that later on, based on your browsing behavior, you are presented with precisely the advertising that you may really be interested in.

Google Analytics: For the needs-based design of our website, we create pseudonymous user profiles with the aid of Google Analytics. Google Analytics uses cookies, text files stored on your computer that enable analysis of your use of the website. Normally, the information generated by the cookie about your use of this website is transmitted to a Google server in the United States and stored there. However, since we have activated the IP anonymity function on this website, Google will shorten your IP address within the member states of the European Union or other contracting states of the European Economic Area. Only in exceptional cases is the complete IP address conveyed to a Google server in the United States and only abbreviated there. Google uses this information to evaluate your use of our website for us, to compile reports on the activities of website operators and to provide us with other services in conjunction with the use of websites and the Internet. You may object to the creation of user profiles using a pseudonym at any time.

There are several ways to do this:

1.) One way to object to web analysis by Google Analytics is to set an opt-out cookie that tells Google not to store or use your data for the purpose of web analysis. Please note that with this solution, web analysis is blocked only for as long as the opt-out cookie is stored in the browser. If you wish to set the opt-out cookie now, please click here.
2.) You can block the storage of cookies used to create profiles by means of an appropriate setting on your browser software.
3.) Depending on the browser you use, you can install a browser plug-in that blocks tracking. For this purpose please click here and install the browser plug-in that can be downloaded from there.

Eloqua: We use the Eloqua service for optimal communication with our clients. The Eloqua server of the provider, ORACLE Nederland B.V., Hertogswetering 163, 3543 AS Utrecht, P.O. Box 40387, 3504 AD Utrecht, Netherlands, is located in the EU (Laarderhoogtweg 57, 1101 EB Amsterdam, Netherlands). In the course of support and administrative services, it is possible that in some cases employees of the Oracle Corporation outside the EU will access user data as part of their contractual service. As a precautionary measure, we have secured an appropriate level of data privacy with the Oracle Corporation by means of adequate guarantees within the meaning of the Federal Data Protection Act. Eloqua stores a permanent cookie on the appropriate log-in page, unless an Eloqua cookie is already on your computer. If you have already used a website that uses Eloqua, you may already have an Eloqua cookie. Even if this cookie has been set on other websites, the information about visits to our websites can be seen only by us and is shared neither with Oracle nor with other users of the Eloqua system. Equally, it is not possible for us to use these cookies to record or view information about your visits to other websites.

You will find detailed information about data privacy in conjunction with the use of Eloqua here: https://www.oracle.com/legal/privacy/privacy-policy.html

We may use the Eloqua cookie to, analyse your use of our sites so that we can continuously improve them. Emails sent with the aid of Eloqua use tracking technology. We use these data primarily to find out what subjects you find interesting, by tracking whether our emails are opened and what links you click on. We then use this information to improve the emails we send you and the services we provide and connect them with already existing tracking or profiling information. The Eloqua cookie opt-out is implemented with the aid of an opt-out cookie. Please note that with this solution, web analysis is blocked only for as long as the opt-out cookie is stored in the browser. If you wish to block Eloqua cookies on your browser in the future, you can do this via the following link: https://commercetomorrow.com/privacy

Usage-based online advertising: At this point we wish to inform you in detail about usage-based online advertising. Our website, or the website from which you have just been directed, records and processes your user behavior anonymously. As a user, you benefit from this because you receive advertising that matches your fields of interest and thus, less random advertising is delivered to you. To record your user behavior, a cookie is stored on your computer. Cookies are small text files that are installed on the hard drive of your computer, enabling you to be recognised, but preventing you from being personally identified.

To improve advertising according to your interests, we use the following tools:

  • Google AdWords Conversion
  • Google Dynamic Remarketing
  • Twitter Advertising
  • Facebook Advertising
  • LinkedIn Advertising
  • Eloqua
Information on your activities on this website (e.g. surfing behavior, the sub-pages of the internet offer that you visited) is recorded. Generally, you can stop cookies from being stored on your hard drive by choosing the browser setting "block cookies". You can set up your browser so that it asks you whether you wish to accept cookies before it is installed. Ultimately, you can delete installed cookies at any time. To see how this works, please consult your browser's help pages. If you block all cookies, this can restrict some of the website's functions. Please note that if you delete cookies, you may have to re-activate previously installed opt-out cookies. We use the following tools to record data to deliver usage-based online advertising:

On the website youronlinechoices.com you can find further information about cookies and individual providers. There you can also block usage-based online advertising with individual tools or all of them. To reach the preference manager directly, please click here http://www.youronlinechoices.com/de/praferenzmanagement/.

Facebook Custom Audiences: We also use Facebook communications tools for usage-based online advertising, especially Custom Audiences and Website Custom Audiences. Basically, a non-reversible and non-personal related hash value is generated from your user data, which can be conveyed to Facebook for analysis and marketing purposes. The Facebook cookie is targeted for Website Custom Audiences. You will find more information on the purpose and scope of data collection and on the further processing and use of data by Facebook, as well as about the possible settings options to protect your privacy, from Facebook's data privacy guidelines which you may review here. If you wish to opt out of Facebook Website Custom Audiences, you can do so here.



5. Data processing and use for the purposes of advertising/newsletter subscriptions

Below are further details on how we use your data for the purposes of advertising/newsletter subscriptions. You can object to the use of your personal information for the purposes of advertising/newsletter subscriptions at any time, without incurring any costs other than the transmission costs according to the basic rates. A text message to the contact address provided under clause 11 is sufficient.

Mailshots: We use your name and postal address to send you advertising. Under the terms of the statutory data protection regulations, we can convey your data (occupation, business, name, title, academic title, address and year of birth) to other enterprises of Commerce Tomorrow GmbH for their own advertising purposes. You can block the use of your data for the purposes of advertising, market research or opinion polls. A text message to the contact address provided under clause 11 is sufficient.

Personalised offers: We want to provide you with offers that are as individual as possible. Therefore, we use the information automatically generated when you visit our website and transmitted to us in order to provide you with advertising that is tailored to you and your interests. For this we use available information, such as your purchase history, email receipts and read confirmations, the date and time of your visit to our website and the products you have viewed.

We use this information purely in pseudonym form. By analysing and evaluating this information, we can provide you with advertising that is individually tailored to your interests. We want to make our advertising as useful and interesting as possible. Therefore you will receive advertising such as newsletters and product recommendations that match your interests, by email or direct mail.

The registration takes effect only when you click on the link in the confirmation email. You can unsubscribe from the newsletter at any time. To do this, please use the unsubscribe function on our websites or the cancellation link at the end of each email. Your email address will then be promptly removed from our distribution system. If you have registered to receive the newsletter, you must submit the following declaration of consent
I agree to receive from Commerce Tomorrow advertising in the form of newsletters.
Your personal information will be handled as described below only with your consent. You have, if applicable, issued the following authorisation on [xy].commercetomorrow.com. It has the following content:

I allow Commerce Tomorrow to store the following Information on my profile and use it for the purpose of advertising/newsletter subscription:

  • When I open emails from Commerce Tomorrow, click on links it contains or, after clicking on a link send off a website form, this fact will be noted and saved in my profile.
  • When I open emails from Commerce Tomorrow or click on incoming links, the subjects that interest me will be noted and stored.
  • If, with the aid of recommendation functions, I recommend information from Commerce Tomorrow by email or on social networks, this will be noted and the networks in which the information was recommended and the use of the recommendations by third parties will be stored. Under no circumstances will the personal information of third parties be stored without their permission.
  • When I download photos in emails or click on links, the type of end device will be noted and stored in my profile.
  • When I retrieve photos in emails or click on links, by assigning my IP address it will be determined from where the photos were downloaded and this will be stored in my profile.
The submission of this declaration of consent to process and use my personal data for the purpose of advertising/newsletter subscription is voluntary and may be revoked at any time A text message to the contact address provided under clause 11 is sufficient.



6. Contact form

To contact us, you can use the contact form. To use the contact form, we need the following information:

  • First name
  • Last name
  • Email address
  • Message
You can give us further details such as business name, address, telephone and fax number, but you do not have to. We use your data to answer your query and, if appropriate, send you the information material you requested. If necessary, we will forward your details to the unit responsible for dealing with your issue. The data you entered will be transmitted over a secure https-/SSL connection.



7. Facebook, Twitter, Google+, YouTube, Instagram

On our website you will find links to the social media services of Facebook, Twitter, Google+, YouTube and Instagram. You will recognise the links to the websites of the social media by their corporate logos. If you follow these links, you reach the corporate profile of Commerce Tomorrow on the relevant social media service. When you click on a link to a social media service, a connection to the servers of that social media service is established. The server of the social media service is notified that you have visited our website. Moreover, additional data will be transferred to the provider of the social media service.

These data include, for example:

  • The address of the website on which the activated link is located.
  • The date and time at which the website was visited or the link activated.
  • Information about the browser and operating system used.
  • IP address
If you are already logged on to the relevant social media service when you activate the link, the social media service provider may be able to establish your user name and perhaps even your real name from the data you provided and assign this information to your personal user account with that social media service. You can block this option of attribution to your personal user account by logging out of your personal account beforehand.

The servers of the social media are located in the United States and other countries outside the European Union. Therefore, the social media service provider may also process the data in countries outside the European Union. Please note that companies in these countries are subject to data privacy laws that generally do not offer the same level of protection of personal data as in the member states of the European Union.

Please note that we have no influence over the scope, type and purpose of data processing by the social media service provider You will find further information on the use of your data by the social media incorporated in our websites in the data privacy policy of the respective social media service.



8. Engagement of service providers/ processing of data in countries outside the European Economic Area

To provide services and process your data, Commerce Tomorrow employs service providers (including for hosting your data in a secure data processing center, delivery of ordered goods, sending letters or emails, and maintenance and analysis of databases), so-called contract data processing in accordance with Section 11 of the Federal Data Protection Act. The service providers process the data solely according to instructions from Commerce Tomorrow and have been placed under obligation to adhere to the valid data protection regulations. All the contract data processors were carefully selected and receive access to your data only to the extent and time needed to provide the service or to the extent to which you have agreed to the processing and use of your data.

The servers of some of the service providers employed by Commerce Tomorrow are located in the United States and other countries outside the European Union. Companies in these countries are subject to data protection laws that generally do not offer the same level of protection of personal data as in the member states of the European Union. If your data are processed in a country that does not offer a high level of data protection as in the European Union, Commerce Tomorrow undertakes to ensure by means of contractual regulations or other recognised legal instruments, that your personal data are afforded adequate protection".



9. Data security

We take technical and organisational safety measures to protect your data from unauthorised access as fully as possible. For instance, apart from securing the operating environment, we use encryption procedures in some areas (online assessment, customer accounts, contact form). The information you provided is then transmitted in encrypted form via an SSL (secure socket layer) protocol, to prevent misuse by third parties. You will recognise this by the fact that the padlock symbol on your browser's status bar is closed that the letters "htttps" appear at the beginning of the address line.



10. Information, correction and deletion of your data

On request, Commerce Tomorrow will inform you which of your data is stored by Commerce Tomorrow and how they are used. If your data stored by Commerce Tomorrow should be incorrect, Commerce Tomorrow will correct them. In this regard, you can write to Commerce Tomorrow at the address provided under clause 11 or contact it by other means. You can also view the data in your account stored by Commerce Tomorrow online and correct them if necessary. You are entitled to have the personal information blocked and deleted, which Commerce Tomorrow has stored. If the deletion of data is prohibited by statutory, contractual, fiscal or commercial obligations to preserve this data or for other legal reasons, your data may only be blocked instead of deleted.



11. Questions about data privacy

You can always address questions concerning data privacy as related to commercetomorrow.com to:

Commerce Tomorrow
624 Brown St. Wausau WI 54403

Email: info@commercetomorrow.com

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